Importance Of Anchor Text

When doing SEo, it is important not to underplay the importance of anchor texts. Why? Well, SEO thrives on backlinks, we all know that. And to make backlinks, anchor texts help invite the reader to click it to be able to get into the main site you are linking to. Now, though it helps with traffic, another purpose of the anchor text is to help search engines figure out what the site is all about. If your site lack anchor texts, how then would search engines be able to figure out what your site is about? Think of anchor texts as identifying words for search engines.